Can’t Beat… the REAL Thing
Coca-Cola put together a really great ad campaign installing high-tech vending machines, and inviting consumers to put their differences aside and share a simple moment over a Coke. The vending machines were installed in two popular shopping malls in Lahore, Pakistan and New Delhi, India – two cities separated by only 325 miles, but seemingly worlds apart due to decades of political tension.
The machines provided a live communications portal linking strangers in two nations divided by more than just borders, with the hope of provoking a small moment of happiness and promoting cultural understanding around the world.
