Can’t Beat… the REAL Thing

Coca-Cola put together a really great ad campaign installing high-tech vending machines, and inviting consumers to put their differences aside and share a simple moment over a Coke.  The vending machines were installed in two popular shopping malls in Lahore, Pakistan and New Delhi, India – two cities separated by only 325 miles, but seemingly worlds apart due to decades of political tension.

The machines provided a live communications portal linking strangers in two nations divided by more than just borders, with the hope of provoking a small moment of happiness and promoting cultural understanding around the world.

4 Comments to “Can’t Beat… the REAL Thing”

  1. Comment by Nate

    Coca-Cola….FTW !!!

  2. Comment by warren_amiet

    I like it when folks come together and share thoughts.
    Great blog, keep it up!

  3. Comment by Ruth

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    you. Look forward to looking over your web page again.

  4. Comment by Nate

    thanks guys, glad you like the site…keep coming back and tell your friends! : ) cheers from canada eh

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